The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Brand Identity / Rebranding
Annual ID
DE16018B
About the Work
A2C (formally the AAPQ) represents the marketing communications industry in Quebec. Their new name and graphic identity perfectly reflects the endless possibilities created by the diverse talent they represent. Today’s marketing communication landscape is forever changing, one brief can result in as many concepts as there are communication professionals. Given these realities, the A2C logo had to be flexible. Each logo contains the same grid while owning its own personality; some are more unexpected and singular. The overall result is an identity that dares to be slightly out of step, piques the curiosity and generates talk – the one constant goal for every creative agency in a world in flux.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
lg2boutique / Montreal
Production Company
lg2fabrique / Montreal
Group Creative Director
Claude Auchu
Designer
Marie-Pier Gilbert
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