The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID
DE16164M
About the Work
For the first time in NBA history, the 2016 All-Star game was being hosted outside of the US in Toronto, Canada - the birthplace of the game itself. The city was about to see an influx of very, very tall people and as the official sponsor of the NBA All-Star game, Bank of Montreal (BMO) wanted to make their stay as comfortable as possible. A 10–foot tall ATM was just what the team chiropractor ordered. Placed outside a conveniently located branch, the ATM was ready-made for all those players who were tired of hunching over to bank.
2016 Awards
Total Points: 5
Merit
Credits
Agency
FCB / Toronto
PR / Marketing Agency
BMO / Toronto
Production Company
Performance Solutions / Toronto
Chief Creative Officer
Jon Flannery
Creative Director
Nancy Crimi-Lamanna
Jeff Hilts
Executive Creative Director
Jeremiah McNama
Andrew MacPhee
Agency Producer
sumit ajwani
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