The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID
DE16191M
About the Work
Context Amnesty International is a non-governmental organisation focused on human rights. The objective of the organisation is to conduct research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated. Every day, Amnesty International collects signatures to support action against human rights violation. To demonstrate that your signature is more powerful than you think, Amnesty has launched this campaign. Idea The goal of the campaign is to incite people to sign e-petitions on amnesty.ca. The creative underlines the fact that a simple signature can help stop countless atrocities and injustices. Conceived to leverage current events in the news, this campaign is ongoing.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Cossette / Montreal
Art Director
Louis-Pier Charbonneau
Chief Creative Officer
Antoine Becotte
Creative Director
Barbara Jacques
Richard Belanger
Richard Rochette-Villeneuve
Writer
Richard Rochette-Villeneuve
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