The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Barcode Visual Identity

Agency ANTI / Oslo

Client Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom
BACK TO RESULTS

Annual ID

DE16224M

About the Work

Developed by architects MVRDV, A-LAB and DARK, Barcode and its skyline quickly became an iconic symbol of modern Oslo. Our challenge was creating a brand identity that was instantly recognizable as Barcode while also focusing on the area's potential as a central hub for experiences, culture and, most importantly, people. What we created is more than a logo; we developed a system. A system that is the simplest visual representation of the well-known skyline while being as flexible as Barcode itself: It allows us to literally fill the spaces between the architecture with meaningful experiences as well as being a tool of communication, a placeholder for signage and imagery or seamlessly incorporated into furniture designs and installations. It even translates into unique audio files - used for doorbells and elevators. To further emphasize the concept of exploring and dialogue, we even launched the design manual on Instagram - at @barcode_identity.