The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Innovation - Data Visualization / Data Visualization
Annual ID
DE16226M
About the Work
moovel GmbH is a subsidiary of Daimler AG. Its resolute goal: to radically simplify mobility issues. To this end, moovel created MOVE FORWARD—a platform where people from all around the world can collaborate and exchange ideas on the major topics and challenges of mobility. Our job was to create a logo for the MOVE FORWARD platform. The problem: How do you embody an issue in a logo, if the issue itself is constantly “on the move”? The solution: Using data such as CO2 emissions, energy saved, and traffic data from Google, we let the movement itself be the logo. The outcome: A live-logo, representing long-term trends just as the very moment, whilst always pointing in one direction: forward.
2016 Awards
Total Points: 5
Merit
Credits
Agency
denkwerk GmbH / Cologne/Berlin
Creative Director
Heiko Keppel
Designer
Ana Viegas
Information Architect
Kerstin Meyer
Katrin Geist
Creative Team
Jessica Finkernagel
Markus Miethke
Related Awards
