The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Just

Agency Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney

Client World Wildlife Fund
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

DE16238M

About the Work

Every day we buy millions of household products that are essentially chemicals in plastic bottles. And every one of them puts more pressure on our already fragile environment. So we got rid of the plastic and the chemicals by creating a range of natural, alternative products called just*. For example glass cleaner was replaced by lemons, bath cleaner by grapefruits, and mouthwash by cinnamon. Each was 100% natural and packaged using recyclable and biodegradable materials. Using packaging to change perceptions our product design reflected the products they could replace, the overall feel being simple, natural and organic. Each was a simple education tool on how to make the switch to more sustainable alternatives.