The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

King

Agency J Walter Thompson / Mumbai

Client Godrej & Boyce Manufacturing
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Annual ID

DE16256M

About the Work

Godrej Security Solutions (GSS) is the market leader for home security products, including home safes, video door phones and burglar alarm systems in India. Godrej's Dual Video Door Phone device enables homeowners to 'keep an eye on' the front and back door, providing double security. Individuals in India prefer to invest in large, independent houses. While the space is an advantage, they face the issue of security. Also, there is a flaunt culture as a result of which valuables, gold, jewelry and artefacts are often found in homes, not safely secured in a bank locker. We created the communication using design inspiration of the king of a pack of cards, which simply demonstrates the benefit of 'eyes on both sides'. This was combined with elements of blueprint drawing to create a floor plan of an elaborate and luxurious home, likely to attract burglars.