The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Great Thinking Inside
Agency RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Category
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID
DE16268M
About the Work
For the launch of their newest vehicle, the HR-V, Honda wanted to showcase some of the great innovative thinking that went into it. To do this, we took iconic Honda cars known for their style, design, and performance, and featured them in a fun upbeat procession. We watch as vintage Hondas get nested into newer Hondas until we finally reach the birth of the HR-V. The aim was to highlight Honda
2016 Awards
Total Points: 5
Merit
Credits
Agency
RPA / Santa Monica
Production Company
Nexus / London
Time Based Arts / London, UK
Squeak E Clean Productions / Los Angeles
ACME Digital Content / Los Angeles
Animator
Chris Wood
Sam Osbourne
Art Director
Marcella Coad
Chief Creative Officer
Joe Baratelli
Creative Director
Chuck Blackwell
Ken Pappanduros
Director
Smith & Foulkes
Executive Creative Director
Jason Sperling
Producer
Tracey Cooper
Writer
Paul Fung
Agency Producer
Gary Paticoff
Isadora Chesler
Matthew Magsaysay
Creative Team
Brett Bender
Cathy O'Gorman
Rose McRitchie
Patty Mira
Fernanda Garcia Lopez
Kevin Malling
Brandon Acreee
Tyson HIll
John Wang
Related Awards
