The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Online / Short Form Videos
Annual ID
BE16064M
About the Work
Let's be honest, pre-roll ads are a pain in the ass. Consumers want to click "skip" as soon as humanly possible, which means advertisers get cut off before they can even say anything. But we found a solution. We created these GEICO ads specifically for pre-roll. They're impossible to skip...not that you would ever want to, right?! Right.
2016 Awards
Total Points: 5
Merit
Credits
Agency
The Martin Agency / Richmond
Production Company
Park Pictures / New York
Art Director
Mauricio Mazzariol
Chief Creative Officer
Joe Alexander
Creative Director
Steve Bassett
Wade Alger
Director
Terri Timely
Writer
Neel Williams
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