The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Brand or Product Integration into Storyline / Film
Annual ID
BE16019G
About the Work
LOUIS XIII COGNAC IS ULTRA-PREMIUM, EXCLUSIVE, RARE, & TIMELESS, CREATED IN 1874. EACH DECANTER TAKES 4 GENERATIONS OF CELLAR MASTERS OVER 100 YEARS TO CRAFT. THE CENTERPIECE OF THIS PLATFORM IS AN EXCLUSIVE FEATURE FILM STARRING JOHN MALKOVICH, SHOT BY ROBERT RODRIGUEZ. THE CONCEPT IS THAT THIS FILM WILL ONLY BE RELEASED 100 YEARS AFTER ITS MAKING, IN 2115. THE TIME IT REQUIRES TO MAKE LOUIS XIII. IT MAKES IT «100 YEARS - THE MOVIE YOU’LL NEVER SEE». IT’S A STRONG ARTISTIC PERFORMANCE THAT EXPLORES THE ASPECT OF TIME, BOTH BY TEASING PEOPLE’S CURIOSITY & PROVOKING REFLECTION ABOUT THE RELATIONSHIP BETWEEN THE PAST, THE PRESENT & FUTURE. «100 YEARS» IS A PLAYFULLY MYSTERIOUS AVANT GARDE PROJECT, THAT CREATES A NEW GENRE : DELAYED GRATIFICATION. IT CREATES MYSTERY IN AN UBER TRANSPARENT WORLD AND PROVOKES SOME VERY DEEP QUESTIONING ABOUT THE WORLD WE WANT TO GIVE TO FUTURE GENERATIONS.
2016 Awards
Total Points: 50
Best of Discipline Pencil
Credits
Agency
Fred & Farid / New York
Production Company
Moonwalk / New York
Mikros / New York
Art Director
Laurent Leccia
Radouane Guissi
Anthony Bober
Chief Creative Officer
Fred & Farid
Creative Director
Laurent Leccia
Photographer
Eddy Briere
Producer
Gaspard Chevance
Writer
Laurent Leccia
Agency Producer
Karim Naceur
Jim Tran
Digital Artist / Multimedia
Robert Rodriguez
Music / Sound
Leo Copet
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