The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Finding Donut

Agency Pereira & O'Dell / San Francisco

Client Skype
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Annual ID

BE16021B

About the Work

For 25 years, Valeriy Sugrobov has been searching the streets of Moscow for everything from cats and dogs to crocs and hedgehogs — if it’s a pet and it’s lost, he’ll find it (most of the time). Before turning his talents to the field of pet detection, Valeriy had been a police officer in Moscow. With all this experience under his belt, being a pet detective is a job Valeriy not only takes very seriously, but one at which he is incredibly talented. Skype plays a big role in his investigations. When time is of the essence, Valeriy is able to take a case immediately by interviewing people over Skype as well as file sharing images or necessary documents for the missing pets. When a pet is found Valeriy uses video call over Skype mobile to instantly ID the pet, and/or lure the animal out of hising places.