The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

SHOTTASoCo

Agency Wieden+Kennedy / New York + Caviar / Los Angeles

Client Southern Comfort
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Annual ID

BE16035G

About the Work

We wanted to turn our brand attitude into a bar call that people could actually use to order a Southern Comfort. The call: SHOTTASoCo. Our word became a hit song with a music video directed by Jody Hill, featuring Danny McBride. Partnering with VEVO, we pushed the music video to millions on YouTube while the song and campaign content was put in front of millions more on Facebook, Spotify and Apple Music. SHOTTASoCo is the most viewed piece of online content ever created by Southern Comfort while the song officially “went viral” appearing at #4 in the US Viral Chart.