The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
CSR - Branded Online / Branded Online
Annual ID
BE16093M
About the Work
Everyday we buy millions of household products that are essentially chemicals in plastic bottles. They all put pressure on our fragile environment. We decided to get rid of the plastic and the chemicals by creating a range of products for WWF called just*. A simple idea that repackaged natural ingredients so they could be seen in a new light. 100% natural and packaged using recyclable and biodegradable materials, each was an alternative to mass-produced products we use everyday. As part of the campaign we created 12 ‘how-to’ webisodes which encouraged people to switch in a fun and engaging way by demonstrating how easy it is to turn natural products – already found in most households - like lemons, bananas or cinnamon into cleaning and cosmetic products. Enforcing WWF's mission to stop the degradation of the planet’s natural environment to build a future in which humans live in harmony with nature.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett / Sydney
Production Company
Rapid Films / Sydney
Song Zu / Sydney
Art Director
Bruno Nakano
Chief Creative Officer
Andy DiLallo
Director
Craig Rasmus
Executive Creative Director
Vince Lagana
Grant McAloon
Producer
Susannah DiLallo
Rita Gagliardi
Agency Producer
Cassie Collin
Digital Artist / Multimedia
Jannifer Wong
Keong Seet
Creative Team
Bjoern Ingenleuf
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