The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Inside Abbey Road

Agency Google Creative Lab / London + Stinkdigital / London

Client Google

Category

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID

BE16101M

About the Work

Google’s mission is to make the world’s information universally accessible, including cultural institutions, landmarks and artworks. Roughly 400,000 music fans visit Abbey Road Studios every year. However, it’s inaccessible to the general public. Through Google Maps, YouTube and Google Play, Google was uniquely placed to provide access to this iconic spot. We created Inside Abbey Road: opening the doors of Abbey Road to everyone around the world, for the first time ever, and telling the studios’ 80 year old story. Accessible via desktop, tablet and phone, the site enables anyone around the world to explore Abbey Road through 150 different 360-degree photospheres. Discover YouTube videos and archival images right where they originally happened, read about Abbey Road’s rich history, or play with pioneering equipment using specially designed interactive gadgets. Be led around the studios on audio tours, and download tracks created in Abbey Road via Google Play.

2016 Awards

Total Points: 5

Merit

Credits

Agency

Google Creative Lab / London

Production Company

Stinkdigital / London

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