The One Show
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Category
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID
DI16042G
About the Work
Kids love the beach without applying sun block because they have stop playing. It’s boring. So we created NIVEA Doll, a toy that is sensitive to UV rays and turns red when exposed to the sun. This way children learn about the importance of using sun block in a fun way, making parents’ lives easier. The children need to apply NIVEA SUN KIDS to protect the doll, just like their parents do to protect them. At first the action was conducted at a beach in Rio de Janeiro, where we handed out kits containing a NIVEA DOLL and a tube of NIVEA Sun Block. By the end of November, approximately 500.000 promo packs containing free NIVEA DOLL will be sold all over the country.
2016 Awards
Total Points: 25
Gold Pencil
Credits
Agency
FCB Brasil / Sao Paulo
Art Director
Rodrigo Leal Rodrigues
Ricardo Silveira
Victor Bustani
Creative Director
Carlos Schleder
Adriano Alarcon
Pedro Gravena
Editor
Eduardo Doria
Rodrigo Resende
Executive Creative Director
Joanna Monteiro
Max Geraldo
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