The One Show
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Category
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID
DI16098M
About the Work
Iodine deficiency is a problem that plagues most of rural India. Women suffer the most and are often the victims of Breast Cancer, Fibrocystic Breast Disease and complications during pregnancy. And even though supplements in the form of pills are available, women weren’t in the habit of consuming them. A simple yet non-intrusive solution was needed urgently. Almost every Indian woman wears a bindi - a traditional symbol of beauty. But we realized that these tiny little dots could do more. They could save lives. Talwar Bindis, in association with Neelvasant Medical Foundation and Research Centre, introduced The Life Saving Dot, Jeevan Bindi – an idea that transformed bindis into iodine patches.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Grey Group / Singapore
Art Director
Sudhir Pasumarty
Sandeep Bhardwaj
Cinzia Crociani
Chief Creative Officer
Ali Shabaz
Composer
Marco Iodice
Producer
Jacintha Loo
Writer
Karn Singh
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