The One Show
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Category
Consumer - Television / 60 Second - Single
Annual ID
FI16002S
About the Work
Spurred on by the 1970’s classic, the advert sees a charismatic young girl play, prance and pirouette around her home, overseen by her father and incredulous brother. As the viewer follows her impassioned performance, we see her energy for dance almost lead to a series of accidental damage mishaps, but fortunately the contents in the home remain undamaged and unbroken. The advert reminds views that John Lewis Premier Home Insurance offers customers peace of mind, allowing them to enjoy family life’s ups and downs - knowing that they have protection in place, they can simply let life happen.
2016 Awards
Total Points: 15
Silver Pencil
Credits
Agency
adam&eveDDB / London
Manning Gotlieb OMD (Media Agency) / London
Production Company
Blink / London
Final Cut / London
MPC / London
Factory / London
Chief Creative Officer
Ben Priest
Director
Dougal Wilson
Editor
Joe Guest
Executive Creative Director
Ben Tollett
Richard Brim
Producer
Ewen Brown
Hannah Ruddleston
Sound Designer
Anthony Moore
Agency Producer
Jack Bayley
Agne Acute
Creative Team
Jo Cresswell
Sian Coole
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