The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Weird, Right?

Agency Droga5 / New York

Client Scion
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Annual ID

FI16134M

About the Work

Scion has earned their ‘Weird, right?’ tagline, because, since their inception they have always done things their own way – never adhering to the industry norms. And on this occasion their weirdness comes from packing the new Scion iA and iM with loads of great features, and then selling them for one set price. No haggling! The ‘Weird, right?’ campaign features all the premium cues you’d expect from a car brand, but just so happens to have ‘weird’ characters behind the wheel. But these drivers are the ‘right’ choice as they are perfectly cast to promote the cars’ features. A Recently Liberated Car Dealership TubeMan uses his flailing limbs to quickly point out every feature, a Teenage Vampire with a Man Bun heats up his dinner/passenger with the climate control, and Stock Photo Business People use the backup camera because, well, they’re cardboard and can’t turn their heads. Weird, right?