The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Television / Over 60 Second - Single
Annual ID
FI16025B
About the Work
Corona Extra is, and has always been, Summer. Open an iced cold Corona, whenever and wherever you are, and you can't help but to slip into that relaxed and carefree mindset. To celebrate the season Corona was made for, a season that has been seeing the invasion of domestic beers looking for, pardon the pun, a place in the sun, we decided to talk about all the great things that are just like Corona itself, are iconic to Summer. And by doing so, we solidify Corona as the Summer’s beer of choice. To celebrate this year's summer, we decided to talk about all the other great things that are iconic to it, just like Corona Extra. To do so, we invited a Summer specialist. Someone who's spent all of its existence watching Summer have all the fun, longing for all the joys and beauty of its counterpart: Winter.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
the community / Miami
Art Director
Aaron Willard
Chief Creative Officer
Jose Molla
Joaquin Molla
Creative Director
Rodrigo Butori
Producer
Laurie Malaga
Julio Rangel
Writer
Aaron zimroth
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