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2016 One Show - Film

Shoulders of Giants

Agency TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Client Nissan
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Annual ID

FI16152M

About the Work

In the truck world, you have to show respect to earn respect. So Nissan extended an unexpected gesture of appreciation by calling out its own “giants” — Chevy, Ford and Dodge — for being sources of inspiration and challenging Nissan to reach further to new heights when building the new TITAN XD truck. In the spot, we paralleled Nissan's giants by celebrating the giants in our own lives — the predecessor who went before you, a pioneer who paved the way for you, or a hero to whom you looked up. Your mother, your brother, a teacher or a colleague. These are the people upon whose shoulders we have all stood to see our own way forward in our journeys.