The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer - Television / Budget Under $100K - Single
Annual ID
FI16157M
About the Work
Kumpan Electric Scooters pose the least amount of impact on the environment, both ecologically and acoustically. In 2015, we launched the brand in Quebec. Where most brands try to make as much noise as possible in order to get noticed, Kumpan didn’t even make a sound. This TV spot features a man driving a scooter through a library, a place where even the smallest peek gets shushed, but because it’s a Kumpan scooter, nobody even notices. The spot signed off with the brand signature: Zero Emissions. Zero Sound.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Sid Lee / Montreal
Production Company
BLVD / Montreal
Art Director
Francis Routhier
Julien Poisson
Cloé Létourneau
Creative Director
Alex Bernier
Director
Marc Simpson
Producer
Camille Reed
Stéphanie Merizzi
Sound Designer
Andres Norambuena
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