The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Shock

Agency BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Client Daimler

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Category

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

Annual ID

FI16161M

About the Work

The new smart forfour has all the benefits that people ascociate with the twoseated smart fortwo: parkability, small turning circle and driving fun. But it also hast two more seats. Our idea: driving the smart forfour feels so much like drivng the iconic smart fortwo that you forget you have a backseat.

2016 Awards

Total Points: 5

Merit

Credits

Agency

BBDO GmbH / Berlin
BBDO Group Germany GmbH / Berlin

Production Company

Anorak / Berlin
Slaughterhouse / Berlin
Mokoh Music / Berlin
Studio Funk / Berlin

Art Director

Angelo Maia

Chief Creative Officer

Wolfgang Schneider

Creative Director

David Missing
Ricardo Wolff

Executive Creative Director

Jan Harbeck
Ton Hollander
Michael Schachtner

Sound Designer

Andre Koenig

Agency Producer

Silke Rochow
Steffen Gentis

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