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Category
Consumer - Online Films & Video / Short Form - Single
Annual ID
FI16180M
About the Work
Newcastle Brown Ale has a surprisingly smooth, light, delicious taste. Unfortunately, due to its darker color, many people mistakenly assume it to be bitter and heavy. To clear up the misconceptions around Newcastle we launched our summer campaign with a spot appropriately titled “Misconceptions.” The spot lets beer drinkers know it’s not their fault they had the wrong idea about Newcastle and that it’s never too late to enjoy it’s smooth and delicious flavor. We launched Misconceptions through social media channels and it was accompanied by an extended cut of the commercial, social posts, and a t-shirt giveaway. It’s a surprisingly honest campaign to spread the word about our surprisingly delicious beer.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Droga5 / New York
Newcastle / New York
Mackcut / New York
Production Company
D5 Studios / New York
Heard City / Brooklyn, NY
The Mill / New York
Associated Production Music / New York
Art Director
Dan Kenneally
Chief Creative Officer
David Droga
Ted Royer
Creative Director
Scott Bell
Director
Jonny Bauer
Chet Gulland
Nick Maschmeyer
Bill Wilson
Priscilla Dohnert
Michael Schwartz
Mike Long
Editor
Ryan Steele
Agency Producer
Sally-Ann Dale
Creative Team
Ryan Raab
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