The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Fast Forward, Going Up

Agency The Martin Agency / Richmond + Furlined / New York

Client GEICO
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Annual ID

FI16040S

About the Work

This year, we had a new pre-roll problem. A media buy without any skip buttons. So how do you keep viewers from hating a pre-roll ad they’re forced to watch to the end? Simple. You fast-forward through it, so they can get to their video faster. At the end of each :15 pre-roll, viewers could click to watch the full-length ad and see what they missed.