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Category
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID
FI16201M
About the Work
TENA Men's ‘Keep Control’ film centres on a character called Stirling Gravitas, a guy who’s in control of every aspect of his life. From his pet lion to the very laws of physics, Stirling is the master of his world, and he sure as hell won’t be held back by something like urine leakage. Cultural context: 1 in 4 men over 40 suffer urine leakage problems at some point in their life. But it’s a problem they find hard to admit to, let alone address. At a time when they’re used to being in control of their lives, urine leakage leaves them feeling helpless and at the mercy of their bladder. TENA Men showed men how to easily 'Keep Control' of their lives by using the product, in a film that used humour to remove the stigma of urine leakage.
2016 Awards
Total Points: 5
Merit
Credits
Agency
AMV BBDO / London
Production Company
Biscuit Films / London
Work / LONDON
Wave / London
The Mill / London
Chief Creative Officer
Paul Brazier
Creative Director
Toby Allen
Jim Hilson
Director
Jeff Low
Editor
Saam Hodivala
Executive Creative Director
Adrian Rossi
Alex Grieve
Producer
Orlando Wood
Toby Courlander
Sound Designer
Aaron Reynolds
Agency Producer
Polly Lowles
Creative Team
Jez Tribe
Prabs Wignarajah
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