The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Non-Profit - Television / Television (Any Length) - Single
Annual ID
FI16228M
About the Work
It is scientifically proven that 3 servings of alcohol drinks like vodka (0.9/1.2 g of alcohol per 1 liter of blood) are enough to affect your ability to see things clearly while you are driving. This truth is simply demonstrated through a metaphorical experiment: without the use of postproduction, using the mirror effect of the alcoholic liquid, we show how 3 servings of alcohol can distort a road sign.
2016 Awards
Total Points: 5
Merit
Credits
Agency
McCann Worldgroup / Milano
Production Company
Collateral Film / Milano
Art Director
Eoin Sherry
Gaetano Del Pizzo
Chief Creative Officer
Alessandro Sabini
Creative Director
Gaetano Del Pizzo
Gaston Guetmonovitch
Director
Davide Bedoni
Producer
Guido Cella
Sebastiano Jodice
Sound Designer
Giacomo Cella
Agency Producer
Michele Virgilio
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