The One Show
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Category
Craft - Direction / Direction
Annual ID
FI16250M
About the Work
Imagine trying to sing when every breath is a battle. This is the story of 18 strangers with one thing in common: breathing is a constant challenge. In spite of this, they bravely come together to overcome their afflictions, conquer their fears and become the Breathless Choir. This campaign marks a change of course for Philips as they move beyond being simply a technology company to focus their expertise on healthcare. With support of the Philips SimplyGo Mini oxygen concentrator, the singers do what they never thought possible- perform the Police’s Every Breath You Take on stage at the Apollo theater in New York City. The campaign is made up of five films, numerous elements of social content and a website experience that work together to tell the story of these incredible people and Philips' belief that there's always a way to make life better.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy & Mather / London
Production Company
Tool of North America / Santa Monica
Universal Production Partners / Prague
Sound Square / Prague
Cut + Run / London
Art Director
Trevallyn Hall
Chief Creative Officer
Gerry Human
Director
John X Carey
Editor
Philip Owens
Executive Creative Director
Gerry Human
Producer
Nadine Brown
Sound Designer
Pavel Rejholec
Writer
Laura Rogers
Agency Producer
Ruth Darsow
Music / Sound
Peter Mitchell
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