The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

A Mini Marvel

Agency Luma Pictures / Los Angeles/Melbourne + Wieden+Kennedy / Portland + Bullitt / Los Angeles

Client Coca-Cola
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Annual ID

FI16283M

About the Work

Marvel and Coca-Cola joined forces to provide a film which aired during Super Bowl 50. The spot follows The Hulk and Ant-Man, in pursuit of a Coke Mini. Our rigging pipeline, built from an artist’s perspective, was instrumental for creating The Hulk, a character notoriously difficult in the VFX world. The muscular system inside The Hulk was redefined, as was the simulation process. Our animators took to our in-house MoCap studio with a keen understanding of how to inject the performances of the original actors into the movement of the characters. Ant-Man posed a different challenge. He received new MoCap, running the MoCap and hand-keyed animation through our internal wrinkle/cloth system for tight fitting suits. For the Coke mini, the team studied the shot to see how they could light The Hulk and Ant-Man, while treating the Coke can with specific lights to make it pop.