The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Mobile

Inactivity Tracker

Agency FCB / Chicago

Client Joe Boxer
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Annual ID

MO16001G

About the Work

It seems almost everyone these days is wearing some sort of fitness tracker on their wrists, counting every single step and documenting every movement. But what about the lazy? The apathetic? The tired? Who’s looking out for them? Joe Boxer Pajamas, that’s who. Introducing the world’s first Inactivity Tracker. Because the last thing you want to do in pajamas is do anything. The Inactivity Tracker monitors your lack of movement and motivation. Encourages you to do less. And rewards you for doing absolutely nothing. The less you do, the more you accomplish. It even enables you to buy more Joe Boxer Pajamas directly from the app so that you can just keep on relaxing.