The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Clothing

Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Cinematography / Cinematography
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Consumer - Websites / E-Commerce
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
Coco De Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco De Mer Category: Craft - Editing / Editing
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Editing / Editing
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Websites / Branded Games
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Craft - Editing / Editing
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Coco de Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco de Mer Category: Craft - Direction / Direction
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: Nike Category: Consumer - Television / Over 60 Second - Single
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Becoming Beckham Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London Client: H&M Category: Consumer - Online / Long Form Videos
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Baggage Handlers Agency: JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague Client: Samdex Category: Consumer - Television / Commercials of Varying Length - Campaign
Hold your breath Agency: CLM BBDO / Boulogne Billancourt Client: Guy Cotton Category: Craft - Writing / Writing
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Innovation - Web / Web
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Pro Vision Agency: GPY&R / Melbourne Client: Oakley Category: Innovation - Package Design / Package Design
Shape Your Time Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris Client: Cartier Category: Craft - Cinematography / Cinematography
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Craft - Website Design / Website Design
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Craft - Website Design / Website Design
The Language of Fashion Agency: OgilvyOne Worldwide / Barcelona Client: LA REDOUTE Category: Consumer - Advertising / Banners
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Advertising / Advertising
Made By You Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York Client: Converse Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Gaming & Mobile / Branded Mobile
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign
Never Stop Agency: Mekanism / San Francisco + Sister / San Francisco Client: The North Face Category: Craft - Editing / Editing
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Craft - App Design / App Design
Last Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles Client: Nike Category: Consumer - Television / 60 Second - Single
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
The Boys Agency: Clemenger BBDO / Melbourne Client: Bonds Category: Consumer - Digital / Social Media & Viral Marketing
Rubberman Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Craft - Art Direction / Art Direction
Flower Lush in Roppongi Hills 1 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
I Have Seen Agency: BETC / Paris Client: Gant Category: Craft - Direction / Direction
The Future Is Fast Agency: Stink / Los Angeles + Wieden+Kennedy / Portland Client: Nike US Football Category: Craft - Direction / Direction

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 Responsive Environments Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Immersive / Exhibitions

RE16003G

2016 Mobile Gold Pencil

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Applications & Sites / Consumer Goods

MO16001G

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Craft - Cinematography / Cinematography

FI16083B

2016 Interactive Gold Pencil

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Consumer - Websites / E-Commerce

IN16015G

2016 Direct Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient / Environmental / Ambient / Environmental

DI16022G

2016 Film Gold Pencil

TBWA\ / London + Rankin Film Productions / London

Coco De Mer

Coco De Mer - X

Craft - Editing / Editing

FI16085G

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Craft - Editing / Editing

FI16087B

2016 Branded Entertainment Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Other Branded Content / User Generated Content

BE16028G

2016 Interactive Gold Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Websites / Branded Games

IN16013G

2016 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Craft - Editing / Editing

BE16045G

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16062B

2016 Film Bronze Pencil

TBWA\ / London + Rankin Film Productions / London

Coco de Mer

Coco de Mer - X

Craft - Direction / Direction

FI16075B

2016 Responsive Environments Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Use of Technology / Use of Technology

RE16007S

2016 Interactive Bronze Pencil

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Websites / Footwear, Clothing & Accessories

IN16002B

2016 Branded Entertainment Bronze Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Gaming & Mobile / Branded Gaming

BE16016B

2016 Film Silver Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Consumer - Television / Over 60 Second - Single

FI16022S

2016 Film Silver Pencil

Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

Nike

Last

Consumer - Television / Over 60 Second - Single

FI16023S

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Consumer - Online Films & Video / Short Form - Single

FI16042B

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16035B

2016 Branded Entertainment Bronze Pencil

adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London

H&M

Becoming Beckham

Consumer - Online / Long Form Videos

BE16012B

2016 Public Relations Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Brands, Products & Services / Integrated Campaign

PR16010S

2016 Design Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16057S

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

CP16007G

2016 Design Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Brand Installations

DE16033G

2016 Design Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16169M

2016 Film Merit Award

JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague

Samdex

Baggage Handlers

Consumer - Television / Commercials of Varying Length - Campaign

FI16155M

2016 Print & Outdoor Merit Award

CLM BBDO / Boulogne Billancourt

Guy Cotton

Hold your breath

Craft - Writing / Writing

PO16232M

2016 UX / UI Merit Award

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Innovation - Web / Web

UX16060M

2016 Branded Entertainment Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16097M

2016 Design Merit Award

GPY&R / Melbourne

Oakley

Pro Vision

Innovation - Package Design / Package Design

DE16237M

2016 Film Merit Award

Quad Productions / Quad Group / Paris + Publics 133 / Paris

Cartier

Shape Your Time

Craft - Cinematography / Cinematography

FI16264M

2016 Interactive Merit Award

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Craft - Website Design / Website Design

IN16118M

2016 Interactive Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Craft - Website Design / Website Design

IN16119M

2016 Interactive Merit Award

OgilvyOne Worldwide / Barcelona

LA REDOUTE

The Language of Fashion

Consumer - Advertising / Banners

IN16063M

2016 Interactive Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Advertising / Advertising

IN16101M

2016 Print & Outdoor Merit Award

Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York

Converse

Made By You

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16151M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16041M

2016 Branded Entertainment Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Gaming & Mobile / Branded Mobile

BE16072M

2016 Social Media Merit Award

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Branded Social Campaign / Branded Social Campaign

SM16035M

2016 Branded Entertainment Merit Award

Mekanism / San Francisco + Sister / San Francisco

The North Face

Never Stop

Craft - Editing / Editing

BE16115M

2016 Mobile Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Craft - App Design / App Design

MO16093M

2016 Film Merit Award

Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles

Nike

Last

Consumer - Television / 60 Second - Single

FI16111M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Services / Utilities

MO16034M

2016 Direct Merit Award

Clemenger BBDO / Melbourne

Bonds

The Boys

Consumer - Digital / Social Media & Viral Marketing

DI16065M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Rubberman

Craft - Art Direction / Art Direction

PO16217M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 1

Consumer - Collateral Design / Posters - Series

DE16085M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 2

Consumer - Collateral Design / Posters - Series

DE16086M

2016 Film Merit Award

BETC / Paris

Gant

I Have Seen

Craft - Direction / Direction

FI16246M

2016 Film Merit Award

Stink / Los Angeles + Wieden+Kennedy / Portland

Nike US Football

The Future Is Fast

Craft - Direction / Direction

FI16251M

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