The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer - Magazine / Full Page or Spread - Single
Annual ID
PO16097M
About the Work
We believe that Pizza Hut Delivery is part of people’s lives, meaning there’s a story behind every pizza box. To reveal the stories behind Pizza Hut Delivery orders, we crafted a series of insightful thematic posters that were drawn and cut by hand using real Pizza Hut boxes. The Four posters depict situations familiar with everyone, but particularly relatable to the target market of young adults, whether it was being trapped in a hell of work deadlines, turning into a hungry monster, not able to leave the couch or being faced with spiralling bottomless hole of hunger. Use of the Pizza Hut boxes was compelling, quirky and visually arresting, but also brand –and product – relevant, as the promotional poster was actually made of the same material as the product packaging.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy Malaysia / Kuala Lumpur
Design Firm
Cue Art / Kuala Lumpur
Art Director
Gavin Simpson
Chee Wee Choo
Chief Creative Officer
Gavin Simpson
Writer
Gavin Simpson
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