The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Branded Social Post / Branded Social Post
Annual ID
SM16022M
About the Work
In one of the closest Superbowl games in history, the New England Patriots won the 2015 Super Bowl in a nail-biting finish. Immediately after the game finished, Monster posted a congratulatory Tweet — to the wrong team. Some people didn’t get the joke and thought we’d made a mistake. But those who looked closer realized we did it on purpose; to raise awareness that Monster can help social media managers or anyone, find a better job. People were talking about it for days after the game, with some even calling it their favorite Super Bowl ad. It received over 550,000 mentions on Twitter, and Monster saw an increase of over 1500% in mentions day over day, all without any media spend.
2016 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / New York
Art Director
Allison Baker
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Scott Rodgers
Writer
Rob kleckner
Content Strategist
Cody Levine
Related Awards
