The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Consumer - Branded Social Post / Branded Social Post
Annual ID
SM16003G
About the Work
Every year during finals we see the same struggle: Students NEED to study, but they WANT to Netflix. To solve their debate we created the Study or Netflix decision engine. A helpful tool not powered by an algorithm, but by a living, breathing guinea pig. Livecast on the newly released Periscope app, Study or Netflix quickly helped over 34,000 students discover how they should spend their valuable finals week time. Meaning, in the few days we were live, our Study or Netflix guinea pig became the most-listened to college advisor in history.
2016 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Netflix / Los Angeles
MUH-TAY-ZIK | HOF-FER / San Francisco
Art Director
Nicole Birch
Vanessa Hellmann
Creative Director
Tony Zimney
Joel Kaplan
Designer
Charlotte Cooper
Greggy Adriano
Director
Gabriel Rodriguez-Nava
Executive Creative Director
John Matejczyk
Social Media Manager
Caitlin Peterson
Lexi Nisita
Alexandra Dacks
Agency Producer
Michelle Spear
Content Strategist
Matt Hofherr
Melissa Santiago
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