The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID
SM16050M
About the Work
Lowe's Home Improvement stores are opening in Manhattan for the first time. We needed a way to get busy New Yorkers to stop and take notice of the new location. Lowe's is well known for their six second home improvement tips on Vine. So we decided to build real life Fixinsix Vines inside the store windows on 6th Avenue. The fully animated dioramas operated in six second loops. And the tips they demonstrated were tailored to New York City Living. “Hang your bike form the ceiling to save space.” “Paint the room a light color to make it seem bigger” We even added interactive “like” buttons and digital loops counters to the installations. Plus we marked out spots for people to film and upload them to social media. It was a great way to launch Lowe’s in Manhattan.
2016 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / New York
Production Company
The Kitchen @ BBDO / New York
Spaeth Design / New York
Art Director
Carolyn Davis
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Mike Sweeney
Molly Adler
Designer
Czar Dizon
Kimberly Blasnik
Executive Creative Director
Lauren Connolly
Tim Bayne
Writer
Matthew Page
Agency Producer
David Rolfe
Kristin Tomborello
Mo Twine
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