The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Consumer - Mobile / Utility
Annual ID
UX16031M
About the Work
PROBLEM To join the Australian Defence Force (ADF) all applicants have to pass a Pre Entry Fitness Assessment (PFA). Passing is achievable with a basic level of fitness, but each year approximately 16% of applicants fail. This is a significant loss of potential recruits every year for the ADF. SOLUTION An easy to use app that assesses an applicant’s current fitness level, then formulates a unique exercise program based on the time they have left until their PFA. Personal trainers and over 40 videos inspire and coach the applicant through their program, which adjusts based on their performance. RESULTS Over 26,000 downloads in the first 6 months 4+ Rating on iOS and Android
2016 Awards
Total Points: 5
Merit
Credits
Agency
Havas Worldwide Australia / Sydney
Production Company
Precinct / Sydney
Summerland / Sydney
Creative Director
Jay Morgan
Director
Henry Motteram
Executive Creative Director
Seamus Higgins
Stuart Turner
Tim Green
Photographer
Lee Hulsman
Producer
Alex Little
Peter Segerer
User Experience Designer
Nina Troeger
Content Strategist
Craig Page
Alex Marx
Creative Team
Adam Shutler
Clint Crothers
Leonardo Burlamaqui
Gordon Dougal
Stephane Lyver
Brad Bevan
Chris Hulsman
Related Awards
