The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Best of Branded Entertainment
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Best of Cultural Driver
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Best of Creative Effectiveness
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Best of Public Relations
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Events / Virtual
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Gaming / Online
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Events & Experiential
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Integrated PR Campaign
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Multi-Region or Market / Non-Profit / Charity
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Social Channel / Single Platform
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Posters / Series
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Popular Culture Impact
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Brand Partnerships
Critical Core
Agency: Dentsu Creative / Hong Kong
Client: Game to Grow / Critical Core Tabletop RPG Game Category: Use of Gaming as a Tool
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Digital & Online / Gaming
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Digital & Online / Websites & Mobile
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Social Channel / Multi-Platform
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association Category: NFTs
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Utility
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Digital & Online
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Digital & Online
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation Category: Editorial / Books
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Physical Items
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Games / Gaming
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Traditional Media Relations
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC Category: Traditional Media Relations
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Innovation & Transformation / Innovation in Social Media
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Craft / Use of Technology
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei Category: Broadcast / Series
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Craft / Art Direction
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Online & Mobile Video / Online-only Video - Series
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Online & Mobile Video / Online-only Video - Series
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Customer Experience / CX
Ban private jets
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Greenpeace Category: Magazine / Series
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Digital Design
Unwanted Followers Film Festival
Agency: No Fixed Address / Toronto + Fort York + School Editing + Street Attack
Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Social Channel / Single Platform
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Active Engagement / Call to Action
MOCA
Agency: R/GA Australia
Client: Museum of Chinese in Australia Category: Brand Identity / System
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Craft / Use of Music
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Printing & Paper Craft
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Non-traditional & Guerrilla Marketing
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Community Building