The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Government
Award
Agency
Client
Title
Category
Annual ID
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Best of Non-Profit
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Best of Non-Profit
GDC Award 2025
Agency: BY-ENJOY / FUJIAN + Shenzhen Graphic Design Association / SHENZHEN
Client: GDC Award Category: Best of Design & Branding
The Māori Roll Call
Agency: Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client: Whānau Ora Category: Fusion Pencil
The Māori Roll Call
Agency: Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client: Whānau Ora Category: Sustainable Development Goals
Fertilizer 2.5
Agency: Grey Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Chubcheevit Studio / Bangkok + VISIONARY GROUP CO,. LTD. / Bangkok
Client: Thai Health Promotion Foundation Category: Green Pencil
THE GRIT & THE GLITTER
Agency: Uncommon Creative Studio / London
Client: London Museum Category: Campaign Identity
GDC Award 2025
Agency: BY-ENJOY / FUJIAN + Shenzhen Graphic Design Association / SHENZHEN
Client: GDC Award Category: Brand Identity / System
Drawn to D&AD
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: D&AD Category: Brand Identity / System
The Branch Museum of Design Visual Identity
Agency: MullenLowe Design Studio / New York + MullenLowe U.S. / New York
Client: The Branch Museum of Design Category: Brand Identity / Rebranding
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Design for Good
Maremoto for Good
Agency: Champions Design / New York + Maremoto / Chicago
Client: Maremoto Category: Design for Good
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Craft / Animation / Motion Design
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Integrated / Omnichannel Campaigns for Good
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Branded Entertainment for Good
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song
Client: The Philipstown WireCar Foundation Category: Gaming for Good
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Film & Video
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Cinematography / Single
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Animation / Single
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Casting / Real People
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Sound Editing
Good Night Gaza
Agency: Bureau / Oslo + HANDVERK / Oslo + Megafon / Oslo
Client: Plan International Norge Category: Books / Booklets / Brochures
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Custom Content
Drawn to D&AD
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: D&AD Category: Typography / Dynamic / In Motion
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Animation
Earworm
Agency: Don't Panic / London + Shelter / London + Partizan / London + Framestore / London
Client: Shelter Category: Film & Video
I'll Marry When I Want
Agency: DUDE / Milano + ActionAid / Milano + Darling Films SA / Johannesburg + DUDE / Milano
Client: ActionAid Category: Craft / Cinematography
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Craft / Use of Technology
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation Category: Data for Good
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: TV, VOD, & Online / Over 90 Seconds - Single
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Film & Video for Good
Humanimal Tourism
Agency: DDB Colombia (TBWA\Colombia) / Bogotá
Client: ProColombia Category: Creative Use of Data
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Direction / Single
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Direction / Single
The Naga Saint Eye Test
Agency: Lightbox/Godrej creative lab / Mumbai + Eyebetes Foundation / Mumbai
Client: Eyebetes Category: Experiential / Immersive / Events
Don't Stop Motion
Agency: VML Chile / Santiago + Papamusic / Buenos Aires + Punkrobot / Santiago + UFF Contenidos / Santiago
Client: Gobierno de Chile Category: Film & Video
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client: Razom for Ukraine Category: Craft / Use of Technology
Navy SubReddit Hunt
Agency: VML / Dallas
Client: U.S. Navy Category: Social Post / Single Platform Series
The Warhol Death Kit
Agency: BarkleyOKRP / Kansas City
Client: The Andy Warhol Museum Category: Packaging / Promotional / Campaign
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Craft / Animation
My Own
Agency: FRONTAGE inc. / Tokyo + Mainichi Design LLC / Tokyo
Client: Yokohama City Special Support School for the Visually Impaired Category: Posters / Series
The Best Place In The World To Have Herpes
Agency: Motion Sickness / Auckland
Client: New Zealand Herpes Foundation Category: Creative Effectiveness
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Film & Video
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client: Razom for Ukraine Category: Radio, Audio & Podcasts
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Campaigns for Good
More Than Palsy
Agency: DUDE / Milano + Fight The Stroke / Milano
Client: Fight The Stroke Category: Craft / Writing
We Are All Fucked
Agency: ONE23WEST / Vancouver
Client: BC Securities Commission Category: Craft / Sound Design & Music
Award:
2026 Best of Non-Profit Best of Non-Profit Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Best of Non-Profit
Annual ID:
OS26_BONP001G
Award:
2026 Best of Non-Profit Best of Non-Profit Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Best of Non-Profit
Annual ID:
OS26_BONP002G
Award:
2026 Design & Branding Best of Discipline Pencil
Agency:
BY-ENJOY / FUJIAN + Shenzhen Graphic Design Association / SHENZHEN
Client:
GDC Award
Title:
GDC Award 2025
Category:
Best of Design & Branding
Annual ID:
OS26_DE000G
Award:
2026 Fusion Pencil Fusion Pencil
Agency:
Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client:
Whānau Ora
Title:
The Māori Roll Call
Category:
Fusion Pencil
Annual ID:
OS26_FP001F
Award:
2026 Sustainable Development Goals Pencil SDG Pencil
Agency:
Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client:
Whānau Ora
Title:
The Māori Roll Call
Category:
Sustainable Development Goals
Annual ID:
OS26_SD001D
Award:
2026 Green Pencil Green Pencil
Agency:
Grey Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Chubcheevit Studio / Bangkok + VISIONARY GROUP CO,. LTD. / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Fertilizer 2.5
Category:
Green Pencil
Annual ID:
OS26_GP001E
Award:
2026 Design in Advertising Gold Pencil
Agency:
Uncommon Creative Studio / London
Client:
London Museum
Title:
THE GRIT & THE GLITTER
Category:
Campaign Identity
Annual ID:
OS26_DA001G
Award:
2026 Design & Branding Gold Pencil
Agency:
BY-ENJOY / FUJIAN + Shenzhen Graphic Design Association / SHENZHEN
Client:
GDC Award
Title:
GDC Award 2025
Category:
Brand Identity / System
Annual ID:
OS26_DE001G
Award:
2026 Design & Branding Gold Pencil
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
D&AD
Title:
Drawn to D&AD
Category:
Brand Identity / System
Annual ID:
OS26_DE002G
Award:
2026 Design & Branding Gold Pencil
Agency:
MullenLowe Design Studio / New York + MullenLowe U.S. / New York
Client:
The Branch Museum of Design
Title:
The Branch Museum of Design Visual Identity
Category:
Brand Identity / Rebranding
Annual ID:
OS26_DE003G
Award:
2026 Design & Branding Gold Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Design for Good
Annual ID:
OS26_DE004G
Award:
2026 Design & Branding Gold Pencil
Agency:
Champions Design / New York + Maremoto / Chicago
Client:
Maremoto
Title:
Maremoto for Good
Category:
Design for Good
Annual ID:
OS26_DE005G
Award:
2026 The Indies Gold Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID013G
Award:
2026 Integrated / Omnichannel Gold Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS26_IG002G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE003G
Award:
2026 Gaming Gold Pencil
Agency:
Accenture Song South Africa + Accenture Song
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Gaming for Good
Annual ID:
OS26_GA002G
Award:
2026 Health & Wellness Gold Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Film & Video
Annual ID:
OS26_HW002G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Cinematography / Single
Annual ID:
OS26_MI002G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Animation / Single
Annual ID:
OS26_MI003G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Casting / Real People
Annual ID:
OS26_MI006G
Award:
2026 Music & Sound Craft Gold Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Sound Editing
Annual ID:
OS26_MS004G
Award:
2026 Print & Promotional Gold Pencil
Agency:
Bureau / Oslo + HANDVERK / Oslo + Megafon / Oslo
Client:
Plan International Norge
Title:
Good Night Gaza
Category:
Books / Booklets / Brochures
Annual ID:
OS26_PT004G
Award:
2026 Radio & Audio-First Gold Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Custom Content
Annual ID:
OS26_RA001G
Award:
2026 Social Media Gold Pencil
Agency:
Havas Play
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Livestream
Annual ID:
OS26_SM002G
Award:
2026 Design & Branding Silver Pencil
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
D&AD
Title:
Drawn to D&AD
Category:
Typography / Dynamic / In Motion
Annual ID:
OS26_DE010S
Award:
2026 Design & Branding Silver Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Animation
Annual ID:
OS26_DE015S
Award:
2026 The Indies Silver Pencil
Agency:
Don't Panic / London + Shelter / London + Partizan / London + Framestore / London
Client:
Shelter
Title:
Earworm
Category:
Film & Video
Annual ID:
OS26_ID019S
Award:
2026 The Indies Silver Pencil
Agency:
DUDE / Milano + ActionAid / Milano + Darling Films SA / Johannesburg + DUDE / Milano
Client:
ActionAid
Title:
I'll Marry When I Want
Category:
Craft / Cinematography
Annual ID:
OS26_ID028S
Award:
2026 Integrated / Omnichannel Silver Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Use of Technology
Annual ID:
OS26_IG011S
Award:
2026 Creative Use of Data Silver Pencil
Agency:
VML / Dallas
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Targeting
Annual ID:
OS26_CU004S
Award:
2026 Creative Use of Data Silver Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Data for Good
Annual ID:
OS26_CU007S
Award:
2026 Film & Video Silver Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS26_FI013S
Award:
2026 Film & Video Silver Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Film & Video for Good
Annual ID:
OS26_FI018S
Award:
2026 Interactive, Online & Mobile Silver Pencil
Agency:
DDB Colombia (TBWA\Colombia) / Bogotá
Client:
ProColombia
Title:
Humanimal Tourism
Category:
Creative Use of Data
Annual ID:
OS26_IN005S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Direction / Single
Annual ID:
OS26_MI009S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Direction / Single
Annual ID:
OS26_MI010S
Award:
2026 Pharma Silver Pencil
Agency:
Lightbox/Godrej creative lab / Mumbai + Eyebetes Foundation / Mumbai
Client:
Eyebetes
Title:
The Naga Saint Eye Test
Category:
Experiential / Immersive / Events
Annual ID:
OS26_PH005S
Award:
2026 Pharma Silver Pencil
Agency:
VML Chile / Santiago + Papamusic / Buenos Aires + Punkrobot / Santiago + UFF Contenidos / Santiago
Client:
Gobierno de Chile
Title:
Don't Stop Motion
Category:
Film & Video
Annual ID:
OS26_PH006S
Award:
2026 Radio & Audio-First Silver Pencil
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Craft / Use of Technology
Annual ID:
OS26_RA005S
Award:
2026 Social Media Silver Pencil
Agency:
VML / Dallas
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Social Post / Single Platform Series
Annual ID:
OS26_SM007S
Award:
2026 Creator Content Bronze Pencil
Agency:
Havas Play
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Community Activation
Annual ID:
OS26_CC006B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
BarkleyOKRP / Kansas City
Client:
The Andy Warhol Museum
Title:
The Warhol Death Kit
Category:
Packaging / Promotional / Campaign
Annual ID:
OS26_DA012B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Craft / Animation
Annual ID:
OS26_DA020B
Award:
2026 Design & Branding Bronze Pencil
Agency:
FRONTAGE inc. / Tokyo + Mainichi Design LLC / Tokyo
Client:
Yokohama City Special Support School for the Visually Impaired
Title:
My Own
Category:
Posters / Series
Annual ID:
OS26_DE029B
Award:
2026 The Indies Bronze Pencil
Agency:
Motion Sickness / Auckland
Client:
New Zealand Herpes Foundation
Title:
The Best Place In The World To Have Herpes
Category:
Creative Effectiveness
Annual ID:
OS26_ID031B
Award:
2026 The Indies Bronze Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Film & Video
Annual ID:
OS26_ID041B
Award:
2026 The Indies Bronze Pencil
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Radio, Audio & Podcasts
Annual ID:
OS26_ID047B
Award:
2026 The Indies Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Campaigns for Good
Annual ID:
OS26_ID050B
Award:
2026 The Indies Bronze Pencil
Agency:
DUDE / Milano + Fight The Stroke / Milano
Client:
Fight The Stroke
Title:
More Than Palsy
Category:
Craft / Writing
Annual ID:
OS26_ID056B
Award:
2026 The Indies Bronze Pencil
Agency:
ONE23WEST / Vancouver
Client:
BC Securities Commission
Title:
We Are All Fucked
Category:
Craft / Sound Design & Music
Annual ID:
OS26_ID061B
