The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Government

Award

Agency

Client

Title

Category

Annual ID

Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Craft / Use of Music
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Visual & Audio Craft / Music
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Custom Content
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Art Direction
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Innovation in Film
Save Our Libraries Agency: TBWA\ Juniper Park / Toronto Client: Save Our Libraries Category: Craft / Writing - Campaign
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Direct Marketing
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events
Hankograph Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Craft / Animation
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Short Form Video / Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Short Form Video / Single
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response
Generation Lockdown Agency: Hungry Man Productions / New York City + McCann / New York Client: March For Our Lives Category: Television & VOD / Long Form - Single
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto Client: The Dalí Museum Category: Craft / Use of Technology
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Utility / E-Commerce
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Stunts & Activations
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional Items / Booklets & Brochures
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Physical Product & Mobile Integration
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Non-traditional & Guerrilla Marketing
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Billboards & Transit
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic
Run. For. Life. Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Photography
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Craft / Writing
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Editorial / Books
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Spatial Design / Experiential & Immersive
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Single Country or Region / Non-Profit / Charity
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Radio & Audio
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Direction / Single
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Craft - Direction / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online Films & Video / Long Form - Single
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Audio
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Out of Home

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Applications

OS_MO20_001G

2020 Branded Entertainment Gold Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Experiential / Live Events

OS_BE20_001G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Craft / Use of Music

OS_RA20_001G

2020 Experiential & Immersive Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

OS_EX20_001G

2020 Digital Craft Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Visual & Audio Craft / Music

OS_DC20_017G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Custom Content

OS_RA20_008G

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Craft / Art Direction

OS_MO20_021G

2020 Film Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Innovation in Film

OS_FI20_040G

2020 Radio & Audio Gold Pencil

TBWA\ Juniper Park / Toronto

Save Our Libraries

Save Our Libraries

Craft / Writing - Campaign

OS_RA20_017G

2020 Direct Marketing Gold Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Innovation in Direct Marketing

OS_DI20_040G

2020 Design Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional / Collateral Items

OS_DE20_016G

2020 Branded Entertainment Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Experiential / Live Events

OS_BE20_023G

2020 Design Gold Pencil

GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku

Wild Aid

Hankograph

Craft / Animation

OS_DE20_053G

2020 Branded Entertainment Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Short Form Video / Single

OS_BE20_003G

2020 Branded Entertainment Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Short Form Video / Single

OS_BE20_004G

2020 Interactive & Online Gold Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Digital Experiential / Interactive Digital Installations

OS_IN20_020G

2020 Print Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

OS_PT20_017G

2020 Public Relations Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Current Event Response

OS_PR20_020G

2020 Film Gold Pencil

Hungry Man Productions / New York City + McCann / New York

March For Our Lives

Generation Lockdown

Television & VOD / Long Form - Single

OS_FI20_008G

2020 Design Gold Pencil

Sid Lee / Montreal

Vision Zero Project and the City of Montreal

The Impactful Reminder

Out of Home / Brand Installations

OS_DE20_032G

2020 Branded Entertainment Gold Pencil

Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto

The Dalí Museum

Dalí Lives

Craft / Use of Technology

OS_BE20_030G

2020 Mobile Gold Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Utility / E-Commerce

OS_MO20_008G

2020 Social Media Gold Pencil

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Stunts & Activations

OS_SM20_023G

2020 Interactive & Online Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Online-only Video / Single

OS_IN20_017G

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_015G

2020 Print Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional Items / Booklets & Brochures

OS_PT20_012G

2020 Mobile Gold Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Physical Product & Mobile Integration

OS_MO20_019G

2020 Direct Marketing Gold Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Non-traditional & Guerrilla Marketing

OS_DI20_019G

2020 Direct Marketing Gold Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Non-traditional & Guerrilla Marketing

OS_DI20_021G

2020 Out of Home Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Experiential & Installations / Experiential & Immersive

OS_OH20_013G

2020 Direct Marketing Gold Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Out of Home / Billboards & Transit

OS_DI20_006G

2020 Design Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Data Visualization / Static or Dynamic

OS_DE20_022G

2020 Print Gold Pencil

Arnold Worldwide / Boston

The Red Cross

Run. For. Life.

Craft / Photography

OS_PT20_028G

2020 Social Media Gold Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Craft / Writing

OS_SM20_032G

2020 Design Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Editorial / Books

OS_DE20_006G

2020 Design Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Spatial Design / Experiential & Immersive

OS_DE20_034G

2020 Design Gold Pencil

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Spatial Design / Experiential & Immersive

OS_DE20_035G

2020 Creative Effectiveness Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Single Country or Region / Non-Profit / Charity

OS_CE20_013G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Innovation in Radio & Audio

OS_RA20_024G

2020 Public Relations Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Media Relations

OS_PR20_003G

2020 Moving Image Craft Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Craft - Direction / Single

OS_MI20_003G

2020 Moving Image Craft Gold Pencil

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Craft - Direction / Single

OS_MI20_004G

2020 Film Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Under 100K Budget

OS_FI20_036G

2020 Film Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Online Films & Video / Long Form - Single

OS_FI20_021G

2020 Film Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Online Films & Video / Long Form - Single

OS_FI20_022G

2020 Film Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Online Films & Video / Long Form - Single

OS_FI20_023G

2020 Branded Entertainment Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Audio

OS_BE20_013G

2020 Social Media Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Social Post / Single

OS_SM20_006G

2020 Experiential & Immersive Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_014G

2020 Out of Home Gold Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Innovation in Out of Home

OS_OH20_030G

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