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Watch Dogs 2
Agency Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Category
Experiential / Events & Competitions
Annual ID
OS_CP17032M
About the Work
In Watch_Dogs 2, players are invited to join Dedsec, a hacker collective fighting against large corporations who are threatening citizens' privacy. To plunge gamers into this universe, we put the power of hacking in their hands. So we invited Canadians to join us online and take part in the first ever live-hacking of a smart home. On October 13, for over 45 minutes, players could remotely manipulate and control 51 smart objects inside the home. How? By commenting on the live feed via YouTube or Facebook. Participants were even treated to a big surprise: seeing their hacks broadcast live on a huge billboard at Dundas Square.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Bleublancrouge / Montreal
Digital Agency
Qu4treCentQu4tre / Montreal
PR / Marketing Agency
North Strategic / Montreal
Production Company
1one Production / Montreal
Media Company
Ubisoft Canada / Montreal
Czar Media / Montreal
Art Director
Julien Hérisson
Chief Marketing Officer
Lucile Bousquet
Creative Director
Dominique Bulmer
Creative Technologist
Edouard Reinach
Editor
Richard Yergeau
Executive Creative Director
Jonathan Rouxel
Writer
Adrien Héron
Ugo Martinez
Agency Producer
Anne Saint-Laurent
Mylène Lévesque
Marie-Soleil Viau
Related Awards
