The One Show
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Category
Experiential / Events & Competitions
Annual ID
OS_CP17002S
About the Work
Stroller shopping can be a challenge for parents for many reasons. But an often overlooked stroller-buying consideration is how the baby feels. This is because babies can’t verbalize their comfort levels or preferences, and average-sized adults can’t fit themselves into strollers to experience them firsthand. We created an exact, adult-size replica of one of our best-selling baby strollers and invited parents to try it in our Test-Ride in stores and in parks. During the Test-Ride experience, we created a relationship with parents where they registered to receive information about our line of products. The option of buying a stroller was also readily available wherever the test-ride was happening. To reach an even larger audience, our live, experiential events were supported with an online film, live broadcasts via Periscope, Twitter and Facebook. For the first time ever, parents could experience what their baby experiences, proving just how comfortable Contours strollers are for babies.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
FCB / Chicago
Production Company
Lord + Thomas / Chicago, IL
Cinema Libertad LLC / Chicago, IL
Hero Solutions / Chicago, IL
Creative Director
Gustavo Dorietto
Gabriel Schmitt
Todd Durston
Executive Creative Director
Todd Tilford
Max Geraldo
Producer
John Bleeden
Kelley Varga
Writer
Sue Salvi
Megan Kellie
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