The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Experiential / Events & Competitions
Annual ID
OS_CP17003B
About the Work
When you’re in long distance transport, being at the right place at the right time is everything. To prove that the new Scania was fit for the task, we gave them the biggest challenge there is – time itself. With a team of 90 drivers and 14 trucks, we set out to build a 750.000 square foot clock entirely made out of trucks. And kept it running for 24 hours straight. As the trucks were sent off you were able to experience the clock through the campaign site for the whole 24 hours through five camera angles. It came to be the hub in all communication units, and caught the medias attention spreading to all prioritized international markets. The clock was featured in over 290 articles worldwide, reaching more than 339 million people in 31 countries. But most importantly, it was running for 24 hours straight, keeping time all the way.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
TBWA Stockholm / Stockholm
Production Company
B-Reel / Stockholm
Art Director
Andre Persson
Alexander Fredlund
Creative Director
Kalle Widgren
Designer
Christian Styffe
Director
Patrik Gyllström
Information Architect
Håkan Engler
Product Manager
Robert Schelin
Writer
Stephanie Moradi
Lina Franzon
Agency Producer
Anna Bergström
Annika Molnár
Content Strategist
Louise Sallander
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