The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Experiential / Installations
Annual ID
OS_CP17036M
About the Work
In 2016 ANZ went all in, and came out, to celebrate their 10th year of partnership with Sydney Gay & Lesbian Mardi Gras. ANZ transformed an entire bank branch, into a fully operational GAYNZ bank branch - a physical embodiment of their commitment. The branch took inspiration from LGBTI icons like Liberace and Gianni Versace, who were famous for embracing Baroque art and architecture. Teams of scenic artists, architects, engineers, and sculpturists spent 3 months designing it. It was then installed it in just one weekend. 16 hand-painted, high-baroque murals were also commissioned to adorn the walls of GAYNZ, each with its own story relating to different facets of the community. GAYNZ was visited more than 7,000 times - seven times the foot traffic of a regular ANZ branch. Online, a further 80,000 people took the virtual tour via the 360 degree Facebook video.
2017 Awards
Total Points: 5
Merit
Credits
Agency
TBWA\Melbourne / Melbourne
Production Company
Revolver/Will O'Rourke / Sydney
The Glue Society / Sydney
Art Director
Scott Canning
Sam Wilde
Chief Creative Officer
Paul Reardon
Creative Director
Tara Ford
Daniel Pizzato
Writer
Tim Woolford
Agency Producer
Janine Wertheim
Content Strategist
Paul Arena
Creative Team
Ricci Meldrum
Claire Tenzer
Emily Gray
Jack Clemenger
Cameron Stanton
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