The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Experiential / Guerilla
Annual ID
OS_CP17037M
About the Work
As the 2016 Presidential election neared, our polarized political climate brought out the worst in many Americans. Determined to remind people we have more in common than not, we conducted a social experiment called “A Vote for Good.” We sent a woman wearing a Hillary shirt to a Trump rally with a “lost” dog. Then, sent her to a Hillary rally with a Trump shirt. The result was heartwarmingly positive – people on both sides found common ground through a mutual concern for dogs to help one another. This 3-minute film aired 7 times on CNN and FoxNews the night before and day-of the election in addition to our social channels. The results were overwhelming: 2MM+ views on Facebook (99% positive!), 2.55MM+ on Youtube, 13.3mm reach on CNN, 12.2mm on FoxNews, 442 earned placements, and 124.6m earned impressions. Best of all, we brought out the good in all of us.
2017 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / New York
Production Company
BBDO Studios / New York
Chief Creative Officer
David Lubars
Greg Hahn
Group Creative Director
Banks Noel
Greg Gerstner
Director
Win Bates
Executive Creative Director
Tom Godici
Greg Ketchum
Producer
Constantine Bjerke
Agency Producer
David Rolfe
Regina Iannuzzi
Rani Vaz
Music / Sound
Glen Landrum
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