The One Show
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Category
Experiential / Guerilla
Annual ID
OS_CP17039M
About the Work
Situation: Smartphones fundamentally changed imaging culture, moving it from isolated moments of personal reflection to an ongoing expression of our lives and values. Within this environment, sales of standalone cameras plummeted and the Canon brand lost relevance. Brief: Create a campaign that gives Canon relevance with the new generation of image takers who crave creative storytelling with real-world impact. Objectives: Drive brand connection, defined as agreement with the statements "Canon is part of today's lifestyle" and "Canon is cool to own".
2017 Awards
Total Points: 5
Merit
Credits
Agency
Grey / New York
Production Company
Townhouse / New York
Chief Creative Officer
Andreas Dahlqvist
Executive Creative Director
Ari Halper
Digital Artist / Multimedia
Lilka Hara
Creative Team
Elizabeth Pelletier
Bennett McCarroll
Steve House
Rick Cusato
Nikki Maizel
Kate Kim
Amy Tunick
Courtney Engel
Ryan Hallett
Nicole Feldman
Sam Molinger
Lindsey Wood
Music / Sound
Zachary Pollakoff
Dante Desole
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