The One Show
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#DadDo
Agency Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Category
Integrated Branding
Annual ID
OS_CP17016B
About the Work
DADS CAN HELP MAKE THEIR DAUGHTERS STRONGER Studies from Wake Forest University and the University of Utah prove quality father-daughter time plays a key role in daughters becoming stronger women. They enjoy higher levels of educational and economic achievement, confidence, self-reliance, and psychological well-being. SPENDING TIME IN HER WORLD, DOING THE THINGS THAT INTEREST HER Dads can make a meaningful difference by participating in activities that interest their daughters – whether it’s playing house, playing soccer or playing with hair. BUT DADS DON’T KNOW HOW Despite increasingly fluid gender roles, American dads still struggle to find ways to engage with their daughters. WE SET OUT TO HELP CREATE THE NEXT GENERATION OF STRONG WOMEN Young girls need positive role models to help build their self-worth and encourage their passions. Strong girls become strong women. And strong women make the world a more beautiful place.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Grey / New York
Grey Malaysia / Kuala Lumpur
PR / Marketing Agency
Team Epic / Westport
Production Company
Community Films / Culver City
WAX / New York
Townhouse / New York
Media Company
Proctor & Gamble / Cincinnati
DeVries Global / New York
Art Director
Emily Pracher
Chief Creative Officer
Andreas Dahlqvist
Per Pedersen
Creative Director
Anne Stesney
Jennifer Andrews
Natsuko Bosaka
Director
Pam Thomas
Editor
Christopher Huth
Executive Creative Director
Joanna Carver
Graham Drew
Producer
Judi Nierman
Toni Lipari
Creative Team
Burkhard Pieroth
Jodi Allen
Sara Young
Pete Carter
Sara Saunders
Aja Silvas
Lindsey Randolph
Vanessa Golenia
Emma Armstrong
Courtney Berry
Erica Giordano
Courtney Ridenhour
Nicole Currie
Shanna Wollack
Marcela Bequillard
Sam Riber
Jordan Futscher
Brendan Phillips
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