The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Integrated Branding
Annual ID
OS_CP17059M
About the Work
Whether you're an MVP or JV, we're all just a kid from somewhere. We created an integrated campaign using TV, online video, social and custom apparel to inspire kids and show them that with hard work and an unwavering belief yourself, you can reach your potential. In TV, we showed the athlete journey from humble upbringings to super stardom. And our online films and social content inspired kids to ignore the doubters. We then let them rep where they're from by creating a marketplace for custom apparel. Proceeds went to the Boys and Girls Club of America. We didn't just tell kids to power through. We helped them do it.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Wieden+Kennedy / Portland
Media Company
Universal McCann / New York
Art Director
Cameron Soane
Brandon Viney
Creative Director
Erik Fahrenkopf
Max Stinson
Scott Kaplan
Dan Kroeger
Executive Creative Director
Susan Hoffman
Mark Fitzloff
Joe Staples
Product Manager
John Radaza
Social Media Manager
Jacob Sperla
Writer
Wayne Kasserman
Matt Skibiak
Agency Producer
Ben Grylewicz
Jennifer Fiske
Content Strategist
Henry Lambert
Creative Team
Rob Lewis
Related Awards
