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Category
Integrated Branding
Annual ID
OS_CP17050M
About the Work
Whilst the rest of advertising looks back on history with rose tinted glasses. Rustlers instead chose to remind people what life really used to be like...awful. Living in this modern age, we should all feel appreciative to exist in an era where flame grilled burgers cook in just 90 seconds and not be down a mine shovelling coal. So we created ‘What A Time To Be Alive’, a platform to help put things in perspective. This was brought to life through TV, print, radio, VR, social, and of course fax, Morse code, caning and mining. Throughout the campaign, the youth of today experienced the horrors of yesterday through some of the most innovative and consumed media possible.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Droga5 / London
Chief Creative Officer
David Kolbusz
Designer
Chris Chapman
Haider Muhdi
Executive Creative Director
Rick Dodds
Steve Howell
Agency Producer
Peter Montgomery
Chris Watling
Creative Team
Charlene Chandrasekaran
Dan Morris
Teddy Souter
Frazer Price
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