The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Integrated Branding
Annual ID
OS_CP17054M
About the Work
INS Vikrant was not just any other war-ship. She was a national icon. She was India’s first aircraft carrier and the face of independent India’s growing pride and prowess. She led India to the historic Indo-Pak War of 1971 that resulted in the birth of a new nation – Bangladesh. Having served the nation valiantly for decades, not only was Vikrant an irreplaceable figure from our history, but forever etched among Indians as our proud mother. But in 2014, the Supreme Court of India took a decision that would shock the entire nation. Vikrant was sent to the scrapyard & turned into a heap of scrap – leaving a proud nation dispirited, disheartened and resigned to the harsh fate. We partnered with Bajaj Motorcycles, bought the legendary metal, melted it, molded it and created – a motorcycle infused with this metal of this legendary warship.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett India / Mumbai
Production Company
Keroscene Films / Mumbai
Chief Creative Officer
Rajdeepak Das
Creative Director
Kevin Lobo
Vikrant Yadav
Director
Rajesh Saathi
Executive Creative Director
Prajato Guha
Sachin Kamble
Navin Kansal
Social Media Manager
Alfie Saldanah
Creative Team
Deepak Gopalakrishnan
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