The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Integrated Branding / Integrated Online
Annual ID
OS_CP17065M
About the Work
Nike kicked off the 2016 Olympics with a globally orchestrated moment, reestablishing its rightful place as the world torchbearer for athletic potential. Nike kicked off the Olympics with “Unlimited Future”, which made the case that no matter your circumstance, sport can help us realize a potential far beyond what we ever imagined is possible. “Unlimited You” and “Unlimited Stories” are about athletes of all abilities pushing past their limits, sending the narrator into a tailspin as he tries to regain control. He even witnesses the athletes smashing the JUST DO IT logo. In the end, the narrator finds that he can never regain control as the athletes have discovered they can push beyond any limits the narrator set for them.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Wieden+Kennedy / Portland
Production Company
PRETTYBIRD / Culver City
Superprime / Los Angeles
Creative Director
Alberto Ponte
Ryan O'Rourke
Dan Viens
Director
The Daniels
Max Malkin
Damien Chazelle
Agency Producer
Matt Hunnicutt
Ross Plummer
Erin Goodsell
mauricio granado
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