The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Integrated Branding / Integrated Online
Annual ID
OS_CP17060M
About the Work
Tomcat Rodent Control kills mice fast. What do we do with all of the dead mice? Turn them into dead mice puppets and make an interactive slasher film on Facebook Live…called Facebook Not Live. Premiering on Halloween, Facebook Not Live followed the tropes of all silly horror movies, but had one major twist: the viewer were the murderers, choosing how each mouse character got killed in real time. Like all movies, it was hyped with a trailer and posters, and shared across shared across social media the week before Halloween. Not only did the trailer receive 2.2 million views in just one week, the event itself reached 2.3 million unique users. Plus, 21% of our movie viewers actively participated in murdering our mice and most impressively, we increased our Facebook fanbase by 58%.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Barton F Graf / New York
Art Director
Jesse Brown
Chief Creative Officer
Gerry Graf
Creative Director
Nick Kaplan
Designer
Christine Allen
Director
Josh Morse
Zack Grant
Editor
Matt Slamowitz
Executive Creative Director
Ian Reichenthal
User Interface Designer
Nicolas Labbe
Agency Producer
Zack Grant
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