The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Learn more about The One Show 2026

About

See the Jury

Jury Presidents

View Categories

Get Tickets

2017 One Show - Cross-Platform

Meet Graham

Agency Clemenger BBDO / Melbourne

Client Transport Accident Commission (Victoria)
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

OS_CP17021S

About the Work

For over 25 years, The TAC have been pioneers of shock advertising. But Australians have become desensitised and the road toll is rising. Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool, and a catalyst for conversation, Graham shows us how our bodies would need to change to survive a car crash. Using decades of road safety data and medical research a trauma surgeon, a road safety engineer and a renowned artist reimagined the human form to deliver evolution underpinned by evidence. Graham was then introduced to the world via PR, an interactive exhibition, website, film, social and outdoor. Within 24 hours he’d sparked a global road safety conversation as he was discussed, debated and memed. In 2017, he’ll join the World Health Organisation as their international face of Road Safety to remind us all of our vulnerability on the road.