The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

Endless Possibilities

Agency AlmapBBDO / São Paulo

Client Getty Images

Category

Craft / Art Direction - Campaign

Annual ID

OS_CP17024S

About the Work

With 80 million images, you can do practically anything. Now, if you consider the combinations that can be formed from them, the possibilities become infinite. To demonstrate the potential of combining all this variety, we reconstructed the most unique thing in the world: a human being. Not random people, but recognizable ones. And so, using thousands of noses, ears, eyes, mouths, eyebrows, and hairstyles from the Getty Images database, we recreated the famous faces of public figures from music, politics, and film, with the concept "Millions of images. Endless possibilities."

2017 Awards

Total Points: 15

Silver Pencil

Credits

Agency

AlmapBBDO / Sao Paulo

Production Company

Vetor Zero / Sao Paulo
The Goodfellas / Sao Paulo
Satélite Áudio / São Paulo

Chief Creative Officer

Luiz Sanches

Director

Gabriel Nobrega

Executive Creative Director

Bruno Prosperi

Illustrator

Vitor Fubü

User Experience Designer

Caroline Kayatt

User Interface Designer

Adriel Nunes

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